AI Insights · Timothy · July 2024
Q2 2024 Trends for Top Fast Food Apps on iOS in the US
Sensor Tower's latest analysis reveals the performance trends for the top five fast food and fast casual restaurant apps on iOS in the US during the second quarter of 2024. Downloads and weekly active user figures show varying patterns across popular brands.
In the second quarter of 2024, the iOS platform witnessed interesting activity among the top fast food and fast casual restaurant apps. With data provided by Sensor Tower, we're able to delve into the performance of these apps during this period.
McDonald’s - Non-US experienced fluctuating downloads over the quarter, starting at approximately 5.8K in the first week and peaking at 6.6K towards the end. Weekly active users showed a more positive trend, growing from 92K to a high of 108K before dipping slightly to 97K in the final week.
Domino's Pizza Ukraine maintained a steady presence, with downloads ranging from 751 to over 1K and a concluding steady pace around 850. Unfortunately, weekly active user data for this app was not available.
For BURGER KING® Magyarország, downloads began at 320 and saw a mid-quarter spike to 476, then stabilized at a slightly higher level than the start of the quarter. Weekly active users remained fairly consistent, with a slight increase from 1.6K to 1.7K over the three-month period.
McDonald's Japan showed a varied download trend, starting at 76, rising to 162, and then closing at 108. The app's weekly active users saw a gradual increase from 577 to 884, with a slight decline to 836 in the final week.
Lastly, Domino’s Pizza® had an intriguing quarter with downloads beginning at 61, reaching a high of 163 towards the end. Weekly active users mirrored this growth, starting at 77 and rising to 159.
While revenue data was not a factor this quarter, the trends in downloads and weekly active users provide a snapshot of app engagement for these top fast food entities on the iOS platform. For more in-depth insights, Sensor Tower's platform offers a comprehensive view of the app ecosystem.